During the Redskins vs. Vikings NFL Game a TV spot ran for bemoreproductive.com, that was sponsored by Southwest Airlines. But when you go the site, you can see it as a fictional/satirical site for some service or product. In researching the domain name, it is registered to a domain service in the North East. It's legal page notes that its agent of service is a marketing person located in Arizona. I can't find too much in searches. In the legalize it does state its created by Southwest Airlines. It remains to be seen how this website will integrate with Southwest. Perhaps it has to do with the Airlines new Business class of service. All we can do is stay tuned.
Check out www.bemoreproductive.com