Kelloggs has felt the wrath of Hydrox Cookie Fans. When the Cereal maker bought Sunshine Bakeries in 2001, they discontinued the Cookie in 2003, when it couldn't gain any market share to Oreo's. But the online petitions, and posts made Kelloggs think- Great PR. After all isn't that what marketing is all about?
Hydrox Cookies will be reintroduced in August to mark it's 100th Anniversary with a contest, and other events. Get the Milk Ready!