I know the headline is harsh, but Oprah Winfrey spoke to Stanford Graduates, and told the group, she would have loved to give them a new car, but opted to give each Graduate - 2 books -Eckhart Tolle's A New Earth (Oprah's current Book Club selection) and Daniel Pink's A Whole New Mind -which Oprah assured the group was moving her in the right direction! Now I know Oprah is benevolent, loves to give, but doesn't it appear that product promotion is always what garners her alot of press. Wouldn't it have been nice to give the graduates an envelope with gift certificiates for the two books? Or am I on the wrong track. Charlie Finley was more outlandish, but he did change the landscape of his business of baseball thru his promotions.
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