The NY Times calls it an experiment that is over. I say it was because of ego. Whatever it was, NBC execs have announced David Gregory will anchor MSNBC's election coverage, with Keith Olberman and Chris Mathews being relegated to analysts. You may recall last week I wrote a post about how Keith Olberman's ego seemed to be getting in the way of the political coverage for the GE Cable Channel, and perhaps he has "Jumped the Shark". This is a Good Move by NBC, and perhaps both Olberman and Matthews will gain some humility with this demotion. Though Olberman will continue his ego rants on Countdown- a highly rated program with over a million viewers nightly- one will wonder if he realizes his TVQ may be declining rapidly.