The creators of the Pepsi Max Suicide ad thought they had a winner, according to AD AGE: the ad show a cute but sad little personification of a calorie committing
suicide in a few ultraviolent ways, including a gunshot, a hanging,
self-immolation and even slitting his little blue wrist with a razor
blade.
Criticism is based that the ad is insensitive to the issue of suicide. One blogger Chris Abraham received an email apology from Pepsi after seeing a comment on tweet.
The ads are no longer running.
Ad Age Article Chris Abraham Apology
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