Perhaps PETA should have bought the Flame from Burger King. I did, and posted about it. It smelled like cheap cologne- and there was NO, I repeat, NO hint of "flame broiled meat" smell, let alone the smell of a whopper. Also the bottle was the size of a sample cologne bottle. For the record I got a call from Ricky's Halloween who handled the distribution for BK, asking my opinion. I told them there was No Meat Smell, and found the whole thing to be misleading. I was told by the CSR, that they are getting some complaints as well.
But back to PETA...they have created a parody of BK's Flame- called Gore- The illustrations are below....and I think we get their point. Their marketing and promotion is always something that captures the attention of the world. Their point is always well taken.
A PETA VP said: If the picture of a dead cow on the packaging doesn't jolt someone into
remembering what dead meat is all about, maybe the stench of guts will."
Brand Republic
Rant on BK's Flame
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