Free Bird! Make It Louder! Real Loud!........overheard in a bar on Saturday Night?
The French Journal - Alcoholism: Clinical & Experimental Research has released a study that shows that loud music in bars makes a patron down a glass of beer three minutes more quickly, then non-loud music.
According to the MSNBC.com article: “We have shown that environmental music played in a bar is associated
with an increase in drinking,” Nicolas Gueguen, a behavioral sciences
researcher at the University of Southern Brittany in France, who led
the study, said in a statement. Louder music spurred more consumption, with the average number of
drinks ordered by patrons rising to 3.4 drinks from 2.6 drinks, Gueguen
found. The time taken to drink a beer fell to an average 11.45 minutes
from 14.51 minutes. The study did note some variables saying it was done on a small scale, and could not be applied to every bar.
I can see every bar owner in the country, hearing about this report, saying to their employees, "Keep the Music- Loud! Real Loud". And will Beverage distributors be distributing free music that is mixed louder- to increase sales in venues.
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